Shortlist 2025
Arts, Entertainment & Media
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| Miss World 2024 - Beauty With Purpose | Value360 Communications Pvt Ltd | Sucheta Mondal | Miss World |
Automotive and Transportation
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| Škoda Kylaq – The Journey From Name To Fame | MSL India + Nutcracker Communications | Ankit Daswani | Škoda Auto India |
B2B
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| EU’s More Than Food Campaign in India | Edelman India Private Limited | Crystal Essex | The European Union (EU) |
Best Brand Strategy
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| #TakeBoldCareofHer - From Humour to Health | Value360 Communications Pvt Ltd | Sucheta Mondal | Bold Care |
| Join the CREW! (Collective of Real Estate Women) | Adfactors PR | Richa Seth | Godrej Properties |
| Credit Reimagine | MSL | Amit Jamwal | BOBCARD LIMITED |
Best Creative Idea
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| Join the CREW! (Collective of Real Estate Women) | Adfactors PR | Richa Seth | Godrej Properties |
| The HIT Newspaper | Godrej Industries Group | Deepak Kapoor | Godrej HIT |
| Choose Your Changi Adventure | MSL | Lily Jones | Changi Airport Group |
| Zepto Festive | PR Pundit Havas Red | Ambica Kaul | Zepto |
Best Event Activation
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| All things Goodness | Godrej Industries Group | Zeba Kazi | Godrej L'Affaire |
| Safe is Sexy - India’s first-ever shadow art installation made from condoms | Godrej Industries Group | Deepak Kapoor | Kama Sutra |
Best use of Advocates/Influencers/Celebrities
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| ‘All things festive’ – IKEA Diwali Campaign | MSL India | Trinetra Sarnobat | IKEA India |
| KFC Rolls: Rolling into GenZ’s hearts | Edelman India Private Limited | Crystal Essex | KFC India |
| NIVEA Creme #TheOGs | MSL India | Smruti Bagwe | NIVEA |
| #TakeMySpot | Madison PR | Sneha Bhattacharjee | Himalaya Turmeric Range - Face Care |
| PartySmart DVC Launch | Madison PR | Sneha Bhattacharjee | PartySmart |
| CheesikenLaunch | GLAD U CAME | Maddie Amrutkar | Domino's |
| #TakeBoldCareofHer - From Humour to Health | Value360 Communications Pvt Ltd | Sucheta Mondal | Bold Care |
| Wakefit Zense Launch | MSL India | Mohammed Sulaiman | Wakefit.co |
Best use of Content
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| Welcome to Parenthood | MSL India | Karan Marwah | Panasonic Life Solutions India |
Best Use of Digital
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| Khaana Khaaya Kya | Organic by MSL - Mobilise | Chandrika Misra | Anil Agarwal Foundation |
| Filaria Se Fight | Organic by MSL | Anupam Hazarika | Bill & Melinda Gates Foundation |
| PTE Kar, Befikar | Adfactors PR | Priti Setia | Pearson |
| Change the Game | Aditya Birla Group | Supreeth Sudhakaran | Aditya Birla Group |
| #TakeBoldCareofHer - From Humour to Health | Value 360 Communications Pvt Ltd | Sucheta Mondal | Bold Care |
| Digital Excellence Unleashed: Transforming Engagement into Impact | Catalyst Public Relations Pvt Ltd | Ramkumar Singaram | Digital Dynamos: Redefining Engagement in the Modern Era |
Best Use of Social Media
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| Wakefit Zense Launch | MSL India | Mohammed Sulaiman | Wakefit.co |
| #TakeBoldCareofHer - From Humour to Health | Value 360 Communications Pvt Ltd | Sucheta Mondal | Bold Care |
| Khaana Khaaya Kya | Organic by MSL - Mobilise | Chandrika Misra | Anil Agarwal Foundation |
Best Video Story-Telling
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| #MakeGurugramRoadsSafe | Kaizzen | Prajjwal Singh | Park+ |
Brand Development (Product)
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| Xiaomi’s #10YearsOfTomorrow | Ruder Finn | Isha Goel | Xiaomi’s India |
| Jagruk Baniye, PYNA Chuniye by Godrej Agrovet | Godrej Industries Group | Deepak Kapoor | Godrej Agrovet |
| 50 & Beyond: Manufacturing with a Purpose | Gnothi Seauton | Poorva Joshi | Shahi Exports |
| NIVEA Creme #TheOGs | MSL India | Smruti Bagwe | NIVEA |
Cause-Related - Diversity & Inclusion
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| Change the Game | Aditya Birla Group | Supreeth Sudhakaran | Aditya Birla Group |
| Join the CREW! (Collective of Real Estate Women) | Adfactors PR | Richa Seth | Godrej Properties |
| KFC #SPEAKSIGN – A UNIVERSAL LANGUAGE TO ORDER INDIA’S FAVOURITE FOOD | Edelman India Private Limited | Crystal Essex | KFC India |
Cause-Related - Public Awareness
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| Run For Zero Hunger | Organic by MSL - Mobilise | Chandrika Misra | Anil Agarwal Foundation |
| Leading the Herd: The Women of Shwetdhara | Organic by MSL | Kushal Avlani | FIRST IMPACT (IDFC FIRST Bank CSR) |
| Dove #TheBeautyTestStopsWithMe | MSL India | Smruti Bagwe | Hindustan Unilever Limited (HUL) | Dove |
| Filaria Se Fight | Organic by MSL | Anupam Hazarika | Bill & Melinda Gates Foundation |
| The Great Indian Sleep Scorecard | MSL India | Mohammed Sulaiman | Wakefit.co |
| TRAY IT RIGHT: SHOES GO HERE! | Concept Public Relations India Ltd. | Archana Jain | NA |
Consumer Launch
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| Launch of a disruptive force: Birla Opus Paints | Aditya Birla Group | Supreeth Sudhakaran | Birla Opus |
| #TakeBoldCareofHer - From Humour to Health | Value360 Communications Pvt Ltd | Sucheta Mondal | Bold Care |
Corporate Branding
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| How India Swiggy'd 2023: Food and launch of Instamart! | Edelman India Private Limited | Crystal Essex | Swiggy |
| From Pixels to Principles: Adobe's Ethical AI Journey | Ruder Finn | Isha Goel | Adobe |
| Leveraging Quantum Growth | Godrej Industries Group | Deepak Kapoor | Godrej Properties |
Corporate Social Responsibility
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| KFC #SPEAKSIGN – A UNIVERSAL LANGUAGE TO ORDER INDIA’S FAVOURITE FOOD | Edelman India Private Limited | Crystal Essex | KFC India |
E-Commerce
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| Winning over Bharat through regional media | Adfactors PR | Priti Setia | Amazon |
Experiential PR
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| ADIDAS X MUMBAI DABBAWALAS | MSL GROUP India | Pemiya Gandhi | ADIDAS INDIA |
Fashion and Beauty
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| Miss World 2024 - Beauty With Purpose | Value 360 Communications Pvt. Ltd. | Sucheta Mondal | Miss World |
| LML Clothing's Music-to-Fashion Evolution Story | Indian PR Distribution | Saikat Marik | LML Clothing By Halfwait |
| NIVEA Creme #TheOGs | MSL India | Smruti Bagwe | NIVEA |
FMCG
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| #TakeBoldCareofHer - From Humour to Health | Value 360 Communications Pvt Ltd | Sucheta Mondal | Bold Care |
Influencer Marketing
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| NIVEA Influencer Campaign | MSL Group | Sherin Johnson | NIVEA India (Hero category Soft) |
| #NIVEAForLocal Small Business Association | MSL Group | Sherin Johnson | NIVEA Master Brand |
| NIVEA Creme #TheOGs | MSL India | Smruti Bagwe | NIVEA |
| Building the Influencer Engine for IKEA in 2024 | MSL India | Trinetra Sarnobat | IKEA India |
Integrated Marketing
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| EU’s More Than Food Campaign in India | Edelman India Private Limited | Crystal Essex | The European Union (EU) |
Media Relations
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| Škoda Kylaq – The Journey From Name To Fame | MSL India + Nutcracker Communications | Ankit Daswani | Škoda Auto India |
| Lionsgate Play – ‘Home of Global Awards’ | RF Thunder | Isha Goel | Lionsgate Play |
| Hellmann’s Mood Burger | Edelman India Private Limited | Crystal Essex | Hellmann’s |
| Skill Shakti and Nirman Nayak | Adfactors PR | Richa Seth | Tata Projects |
| Heartbeat for Humanity | MGM Healthcare's Cross-Border Miracle | Concept Public Relations India Limited | Vijay Shekhar | MGM Healthcare |
Non-Profit
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| #VoiceforWater | Edelman India Private Limited | Crystal Essex | Water for People India |
| Bharti Airtel Scholarship Program- An initiative to empower deserving students | MSL India | Zeeshan Ali | Bharti Airtel Foundation |
PR Event
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| Launch of ABCD, an Omnichannel D2C Platform | Aditya Birla Financial Shared Services Limited | Jeetesh Khavle | Aditya Birla Capital Limited |
| IKEA IKONIC 2.0 | MSL India | Trinetra Sarnobat | IKEA India |
| A Milky Verse - Launch of Godrej My Farm | Godrej Industries Group | Deepak Kapoor | Creamline Dairy Products Limited |
| Škoda Kylaq – The Journey From Name To Fame | MSL India + Nutcracker Communications | Ankit Daswani | Škoda Auto India |
| #TogetherWeSoar | Concept Public Relations India Ltd | Jairam Pai | Shriram Finance Ltd |
| Airtel Becomes India's First Spam Fighting Network | MSL India | Swati Mehra | Bharti Airtel |
| ABP Network Ideas of India 3.0 | Adfactors PR | Jyoti Sharma | ABP Network |
Promotional Activity
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| Wakefit Zense Launch | MSL India | Mohammed Sulaiman | Wakefit.co |
Public Affairs
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| EMBED’s Answer to Fever Mysteries: An Algorithmic Breakthrough | Godrej Industries Group | Deepak Kapoor | Godrej Consumer Products |
| Making Big Bets for Climate Action | Edelman India Private Limited | Crystal Essex | The Rockefeller Foundation |
| Shaping the Future: Advancing India’s Skill Gaming Ecosystem | Kaizzen | Nikesh Gupta | Online Gaming |
Public Education
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| Bharti Airtel Scholarship Program- An initiative to empower deserving students | MSL India | Zeeshan Ali | Bharti Airtel Foundation |
Public Sector
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| Transforming Public Perception: The PSU Bank Story | Concept Public Relations India Ltd. | Archana Jain | Canara Bank |
Reputational and Issues Management
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| Making Money Equal For All | Kaizzen | Sahil Raj | CoinSwitch - Crypto |
Sponsorship & Brand Partnership
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| Hellmann’s Mood Burger | Edelman India Private Limited | Crystal Essex | Hellmann’s |
| #TakeMySpot | Madison PR | Sneha Bhattacharjee | Himalaya Turmeric Range - Face Care |
Sports
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| EXPERIENCE THE BEAUTIFUL GAME, ELEVATED | MSL | Keith DSouza | Sony LIV |
Best Culture of the Year
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| Living Our Values: Courage, Compassion and Curiosity | ON PURPOSE | Girish Balachandran | ON PURPOSE |
| Veritas Reputation PR - Nurturing Partnerships, Driving Excellence | Veritas Reputation PR | Ruchi Dwivedi | Veritas Reputation PR |
| The Very Best of Us | Stories. PR. Digital | Manali Parekh | Never Grow Up |
Diversity & Inclusion Company of the Year
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| Diversity, Equity and Inclusion initiatives at Siemens Healthineers | Archetype | Aiswarya N | Proud To Be Diverse |
| Aiming to be the most progressive agency in the world | ON PURPOSE | Girish Balachandran | ON PURPOSE |
PR Agency Head of the Year
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| PR Agency Head of the Year | Kaizzen | Vineet Handa | Kaizzen |
| Deepshikha Dharmaraj - Leading with a growth mindset | Burson Group India | Anahat Chehal | Burson Group India |
PR Corp Comm Head of the Year
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| PR Corp Comm Head of the Year | Zepto | Vaidika Parashar | PR Corp Comm Head of the Year |
PR Professional of the Year (Agency)
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| NIL | Percept Profile (a division of Percept Limited) | Neha Agarwal | NIL |
People & Team PR Team of the Year (Agency)
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| Credit Reimagined | MSL | Amit Jamwal | BOBCARD LIMITED |
| Amway for India- An Advocacy Campaign to build stakeholders trust for Nutraceutical category | MSL India | Zeeshan Ali | Amway India |
| BFSI Team of Concept PR | Concept Public Relations India Ltd | Jairam Pai | NA |
| NA | Kaizzen PR Services Pvt. Ltd. | Priyambada Nath | NA |
| Breakthrough Growth, Powered by Purpose | ON PURPOSE | Girish Balachandran | ON PURPOSE |
PR Professional of the Year (Agency)
| Title | Entrant Company | Entrant Name | Brand |
|---|---|---|---|
| NIL | Percept Profile (a division of Percept Limited) | Neha Agarwal | NIL |
PR Team of the Year (Corp Comm)
| Title | Entrant Company | Entrant Name | Brand | |
|---|---|---|---|---|
| People & Team PR Team of the Year (Corp Comm) | From Stories to Leadership: Building Reputation the Godrej Way | Godrej Industries Group | Deepak Kapoor | Godrej Industries Group |
| People & Team PR Team of the Year (Corp Comm) | A Force for Good | Aditya Birla Group | Supreeth Sudhakaran | Aditya Birla Group |
| People & Team PR Team of the Year (Corp Comm) | PR Team of the Year | Qrius | Ajinkya Satpute | Angel One |
**Not for entry
Agency of Excellence
| Credit agency or company | Credit market |
|---|---|
| TBWA\New Zealand | New Zealand |
Campaign of the Year
| Credit agency or company | Credit market |
|---|---|
| TBWA\New Zealand | New Zealand |
Contact Us
Sponsorship Opportunities
Akanksha Sinha
National Manager - Brand Solutions
akanksha.sinha@haymarketsac.com
+91 9702839187