Awards 2025

This award recognises work of PR in the automotive and transport sector, including car manufacturers, trade bodies, or work that includes campaigns aimed at customers relating to transport and automotive services, initiatives, and products.

This category recognises the most authentic and innovative campaign to build and strengthen brand recognition, raise awareness, and effectively communicate with the audience to reach the brand objective.

This category celebrates a game-changing creative idea that takes a brand, company, or organization in a new, exciting direction and delivers results that exceed expectations. Judges will be looking at exceptional, creative campaigns that embrace out-of-the-box thinking, are innovative, drive brand awareness, and meet campaign KPIs.

This category recognises the most effective and creative event activation through the use of innovative platforms and interactive elements that capture audience engagement in order to achieve campaign goals.

This award recognises excellence in utilising partnerships or partnership activation to achieve outcomes. Judges will be looking for creative and innovative sponsorship activation campaigns that cut through the clutter and reach out to the target audience, as well as how the public relations approach integrated with the overall campaign.

This category aimed at B2B audience recognises the most innovative and strategic use of virtual platforms that demonstrates effective communication, engagement, and the use of smart technological choices along with great content and creative experience design to achieve results that meet or exceed business objectives.

This category aimed at B2C audience recognises the most innovative and strategic use of virtual platforms that demonstrates effective communication, engagement, and the use of smart technological choices along with great content and creative experience design to achieve results that meet or exceed business objectives.

This category recognises storytelling for product, service or organization that made the best use of video, production values, business impact, multi-channel, shares/likes. This is a great category for Brands/Agencies, Individual/Independent Producers, and Production Houses.

This award will go to the campaign, project, or program that demonstrates the most effective use of research and evaluation in both setting goals and measuring success as well as effective media evaluation.

This category recognises the most creative, innovative, and well-executed campaign that leveraged an advocate/influencer or celebrity as part of the strategy and did its best to enhance and generate consumer engagement towards the targeted audience and raise brand awareness to deliver or exceed brand KPIs and objectives.

This category will award the innovative use ofbroadcast/video which combines creativity cost-effectiveness, And overall impact will be considered. A copy of the video, film program, VNR, ANR, SMT, b-roll, or online footage must be included with the entry.

This category recognizes the most effective, creative and innovative use of content by a consultancy, in-house team or a combination of both. The judges will look at the objective, overarching strategy and method deployed and executed across multiple channels. How your content told your brand’s story, your targeted audience, the platform you chose, your distribution strategy and outcome.

This category awarded to the most successful campaign in creation of omni-channel digital content across different digital platforms and devices which enhances meaningful consumer engagement. Judges recognize the best use of digital platforms using creative ideas to execute/support PR campaign across multiple channels or in one particular channel where the campaign excelled. Judges will also look at a clear approach and execution with tangible results of digital strategies across platforms.

This category recognizes the social media efforts to implement and enhance the PR campaign that were utilized to build successful brands. The strongest entries demonstrate well thought out strategies that work in synergy using innovative content to achieve campaign objectives.

This category focuses on PR campaigns using entertaining and engaging content in the form of a game, competition or other interactive media forms such as virtual and augmented reality or mixed reality (VR/AR/MR). Judges will be looking to reward the originality and creativity of the marketing video demonstrated strong visual impact and resonated with the targeted audience.

This award recognizes outstanding success in the ongoing development, repositioning, reinvigoration or re-launch of an established consumer brand (product) using PR digital strategies across platforms.

This award recognizes outstanding success in the ongoing development, repositioning, reinvigoration or re-launch of an established consumer brand (service) using PR.

This category awards businesses where the target audience might be a niche business sector or the business community at large. Entries that involve switching to the consumer market should be entered in either the Consumer Launch or the Product Brand Development categories.

This category recognises campaigns with original creative ideas that raise awareness or positive sentiment towards the cause/issue, and/or help change behaviours around equality and inclusion and promote them in an effective way.

This category recognizes campaigns that raise awareness of a cause or issue that is relevant to the public - but does not fall in the category of ‘equality & inclusion’ - and promote it in an effective way. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue, and/or help change behavior. The winning campaign will be expected to provide data to support its claims, where appropriate.

This category is awarded for the launch of a new product or service using PR. The ability to create buzz and brand recognition, as well as evidence of sales/usage, are all essential factors in determining the winner.

This award honor's the most outstanding use of PR in the launch of a new company, or in a corporate rebranding and repositioning initiatives. The judges will look at the strategic approach; evidence of success in building corporate reputation, enhancing company positioning, communicating with investor or other stakeholder, or achieving other corporate goals.

This category awarded to corporate publication which includes both printed material and electronically published material produced on behalf of an organization. This includes either an external audience or internal stakeholders to meet specific PR objectives. Three different sample copies should be included as your support material (online).

This award recognizes a campaign or ongoing project that utilizes or integrates a social responsibility to promote or enhance corporate image or specific products/services. How it creates sustainable benefits to society while enhancing corporate reputation, employee retention and customer loyalty.

This category recognises a campaign aimed at improving customer loyalty through omnichannel communications to drive engagement and loyalty among customers and whose innovation and creativity has set them apart

This category recognises the campaign/project that uses PR strategies to improve eCommerce reach to drive business growth and increase brand, product and/or service awareness.

This award recognizes a campaign or ongoing project that utilizes or integrates environmental responsibility to promote or enhance corporate image or specific products/services. Judges recognize a campaign or an ongoing project that creates sustainable benefits to the environment while enhancing corporate reputation, employee retention and customer loyalty.

This category awarded to the campaign with successful PR/communication strategies in engaging audiences to bring the brand story to life. Judges recognize the use of a brand activity or live event to build the value and brand reputation as part of a wider strategic PR campaign.

This category celebrates the best campaign for a product/service across fashion and beauty products. The campaign can be part of product launch or stand alone branding exercise.

This award recognises campaigns for fast-moving consumer goods products that focus on raising awareness, increasing brand recognition, and meeting brand KPIs. This can be a stand-alone campaign or a component of a larger launch

This award will be given to the most effective on-going campaign or one-off project in the financial sector during the year. Judges will be concentrating on work that is primarily targeted at investors or other financial industry audiences and not personal finance campaigns.

This award recognizes ongoing work or one-off projects undertaken by or on behalf of a pharmaceutical company relating to ethical (prescription only) drugs. Campaigns can be at any stage in a product lifecycle and include communications with target audiences such as prescribers, primary care teams, patient groups and specialist media as well as disease awareness and direct- to-consumer work.

This category awards the most effective, creative and innovative PR campaign that engages influencers to increase brand awareness and achieve business objectives. Judges will be looking at how you leverage influencers as part of the PR strategy and demonstrate the effectiveness of incorporating the influencer marketing element. It is also important to show evidence that the goals had been reached or exceeded and how you measure the campaign ROI.

This award recognizes the best holistic integrated campaign that utilized at least three channels to achieve results. The campaign must be PR-led, and demonstrates the creativity, innovation, impact and effectiveness. Judges will be looking at the role of PR played in the strategic development and implementation.

This award recognizes the strategic communication or significant project has engaged internal stakeholders such as communicating a merger or acquisition, change management, rebranding, restructuring, layoffs, or other issue/problem of an internal communications/employee engagement nature.

Judges will recognize excellence in engagement that inspires action and drives the employee experience forward through on-going strategic relations to promote organizational objectives.

This award recognizes the most effective and successful use of media relations in a wider public relations context that meets client and/or campaign objectives. Judges will be looking for evidence on budget, strategy and tactics, including creativity and innovation and how it influences and changes behavior among the target audiences

This category awarded to the most effective work for or by a charity, voluntary or non-profit organization for fundraising, or in changing/enlisting political, public, or corporate opinion. The judges will look at the overall communication strategies, messaging, budget and the cost-effectiveness of the campaign; demonstrate unconventional tactics, measurement of success and, in the case of fundraising activities, the amount of monies received.

It also recognises the best campaign, event or product launch that reflects a clear business turnaround that resulted from coronavirus pandemic.

This award looks for effective brand event strategy which builds the value and reputation of the brand/product as part of a wider PR Campaign. This is open to any type/scale of event such as product launch, road show, concert etc. Judges will look for how the campaign reached wider audience via effective communication, value added service to build brand loyalty, and the objectives and results.

This award recognizes the most effective and innovative PR/communication strategies, striking promotional event of the year. Judges will look at the campaign effectiveness including messaging, target audience and information on size and type of the activities, cost breakdown, and whether it was a stood alone or integrates to a wider campaign.

This award recognises the most effective use of PR to change/enlist political and/or public opinion utilising public affairs tactics. Judges will be looking for evidence of work in research, media relations, grassroots community activity, lobbying and the distinct role and results of public affairs and lobbying.

This category recognizes the most effective work done to implement a successful public education to raise public awareness and/or change opinion or behavior to the targeted community. Judges will look at the strategy, core message, changed in public behavior or opinion and the contribution of PR that led to success of the overall campaign.

This category recognises best campaign, event or strategy that improved effectiveness of Covid containment: vaccination campaigns, work-from-home strategy that had some impact on containment of the spread of the virus, public or internal education campaign that leads to greater awareness, understanding or containment of the risks associated with or arising from Covid-19.

This category recognises the most effective andsuccessful use of PR by a public sector organization, government departments and PR consultancies working in partnership with them. Judges will look for the most effective campaign or communication programme on a single topic such as health, crime, defence, etc.

This award recognizes the effective communication in the context of an issue or reputational-management work by an agency or corporate PR team, or a combination of both. The objectives, strategy and method deployed should be clearly set out as well as implantation of tactics and how negative impacts were avoided, positive achievedand improvements made. Because of the sensitive nature, entrants may mark parts of their submission as strictly confidential and not for publication.

This award recognises successful campaign that demonstrates the best use of PR to promote a live sporting activity/event or brand. Judges will look at marketing efforts and brand communications that impact brand or organisation perception.

This category awards the innovation use of technology and most effective business-to-business or consumer campaigns. These may include, but are not limited to, product launches or innovations, uses and applications of technology, or technological issues and advancements. Judges will look at innovative and effective ways that technology has been incorporated into the PR campaign, how technology is used to deliver action orientated communications or experiences that have a tangible effect and pivotal to its success.